I started out in 1991-92 when I was still studying civil engineering. It was a hobby for me. I was good at sketching and my sisters used to stitch their own clothes that time. I used to observe them – their cuts, designs, etc and try it out. When I started noticing ads by firms in newspapers seeking assistance, I decided to just apply for fun. I managed to get those works. By then I was wearing self-designed outfits. What started out as part-time job gradually became full-time, as I started getting more work. I travel a lot and draw my inspiration from architecture and nature. Culture is also a major source and the Indian culture cannot get more vast and diverse. There is still more to explore on the rural side. Initially most of my work was based in Europe and hence, you’ll see a definite European taste in my work, especially the colours. They are regal, classy, sophisticated and taste niche – a tinge of hi fashion but is wearable. I feel Hyderabad is ready to experiment more hi fashion. Next month onwards, owing to the wedding season, I’m planning to showcase my bridal collection. It’ll be edgy bridal – I’m not looking for the typical ones because you get that everywhere. I’m incorporating a bit of Indian feel to it. Also, I’ll be expanding men’s collection. They are a little more edgy. The designer, whose clothes have been sported by celebrities like Priyanka Chopra, Prachi Desai, Terence Lewis and Hiten Tejwani, recently opened his first all couture store ‘Asif Merchant’ in Jubilee Hills.